Beautyworld Middle East is the biggest international fair for beauty and wellness products, fragrances and beauty accessories in the Middle East and one of the leading beauty trade shows worldwide. Beautyworld Middle East has been the most important platform for the sector in one of the world’s fastest growing markets for more than 20 years and a venue at which trade visitors can be sure of finding global products and brands.


Rethink. Reinvent. Rediscover.

The region’s largest international trade fair for the beauty industry.

The 25th edition of Beautyworld Middle East will take place from 5 – 7 October 2021 at the Dubai World Trade Centre. The upcoming show will host exhibitors from 54 countries and 17 dedicated country pavilions, making it the first truly international beauty event of the year.

Businesses all over the world are eager to reconnect and discover the trends that are shaping the beauty industry in a post-pandemic world, and Dubai is the destination. We remain committed to connecting businesses worldwide once again, and to do it safely.

The 2021 edition will cast a spotlight on path-breaking innovation, highlight new trends and technologies, and fragrantly express 25 years of success. Discover the theme for Beautyworld Middle East 2021, ‘Rethink. Reinvent. Rediscover’ played out across different show sections, as we welcome the beauty community back to a refreshed and renewed event, packed with potential.

It’s time to reconnect with the international beauty community at Beautyworld Middle East 2021!

Product groups

Show Hightlights

In addition to presenting promising opportunities, the show will awe and enthral you with a rich array of events that take you beyond a traditional trade show visit to a world of hands-on discovery.


Registration is Open!

Register online to visit Beautyworld Middle East 2021. There will be NO badges printed onsite so register here and get your badge code.






Beautyworld Middle East at a glance